New Bergerber Man

Can’t Wait for the IPO: I Buy My Wine From Booz

Case: D2001-0243


Complainant: Booz-Allen & Hamilton Inc.

Respondent: Servability Ltd

The Defense:

The letters "Booz", when pronounced, sound the same as a word term generally associated with alcoholic beverages: i.e. "booze".

...A small part of Respondent’s business is to speculate in generic domain names: "booz" was chosen as a name for a potential internet wine merchant – a concept which Respondent plans to explore after finding suppliers and partners.

The End As I Know It: A Novel of Millennial Anxiety, by proprietor Kevin Shay, is now available in paperback.

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