New Bergerber Man

Lost in Translation: Something Fabulous This Way Comes

Case: 2000-0925


Complainant: General Electric Company

Respondent: Basalt Management

The Defense:

We were very surprised to learn from you that there apparently exists a brand-name called General Electric. In Europe this name is not commonly known. Our sitename has nothing to do with the company that you represent but points to a very common European verb: electric-sex. As there also expressions as: electric-love or electric-events. The word electric is commonly used to give expression to something fabulous.

The End As I Know It: A Novel of Millennial Anxiety, by proprietor Kevin Shay, is now available in paperback.

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